Subscribers of B2B newsletters tend to read e-mail in the preview pane function of their e-mail client. That’s one of the findings of the “Strategies for Addressing the Challenges of preview Panes and Disabled Images” study released by e-mail marketing firm EmailLabs.

So do you send out an email newsletter?, If so this report is something to follow, You may need to look at the way you write your messages to ensure they are read according to a recent report from emailLabs

Fifty-two percent of B2B e-mail newsletter readers say they always use the preview pane. A further 17 percent say they frequently use the preview pane to read e-mail. The large number of readers viewing e-mail in a small window stresses the need for the most important information in an e-mail newsletter or campaign to appear “above-the-fold.” The preview area ranges from a narrow strip to a limited square display area, depending on the client.

“With so many people viewing the preview pane, you need to think of your e-mail like you do a newspaper,” EmailLabs VP of Marketing Loren McDonald told ClickZ Stats. “Think about the above-the-fold, the preview area and design the rest of the e-mail for people who are scrolling through and reading.”

[ Continue reading at clickz.com ]