When it comes time to identify your prospective customers, you will need to develop a “customer profile” that describes specifically the nature of the people in your target market. The overall market is like a target. Your target market is the bull’s-eye. Remember, no business can be all things to all the […]
So your business is online, your wares are about to be sold, and your customers are ready to buy them. Are you ready to stay online? Are you ready to market?
Marketing an online business is essentially the same as marketing an ordinary business. The only difference is that you will have to reach out to […]
I wonder how many of us underestimate the value of our newsletter subscribers?
Very recently I received an email from one of my subscribers asking if I could recommend a resource for a subject that was totally unrelated to the topics I cover in my newsletter.
As it happened I was running an Adsense site on the […]
eBusiness - What is it really?
Dictionary.com describes eBusiness as: “electronic business, any business conducted using electronic media; any business that makes some or all of its revenue via Internet technology”
Now whilst this advancement in technology has assisted many of us to do some everyday tasks with ease, such as going online to pay […]
