Have you considered the expansion possibilities for your online business?

Do you have some additional complimentary products coming on stream?

Have you considered what else might be of interest to your customer base?

Well others have… Amazon starts selling groceries online Yes Amazon the Online entity well known for book sales!

Internet retailer Amazon.com Inc has started selling groceries on its Web site, a cautious step into a business that was one of the biggest casualties of the dot-com collapse.
The service is limited to non-perishable goods such as cereal, pasta and canned soup, but Amazon can ship those items to any customer, unlike online grocers that only deliver to limited areas.

“Because we only carry products when we can offer great prices and free shipping, we don’t carry everything (yet!),”the company said in a notice on its Web site

Seattle-based Amazon has seen sales growth slow amid increased competition, and has invested heavily in technology and content to draw in new customers and increase loyalty.

This is somewhat of a departure from it’s standard business but it shows that researching and understanding your customer base can provide other opportunities.

Perhaps it is a time where we all should review what we are currently doing and what might be possible to achieve should we put our mind to it.

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